The 'New Normal' is here. It doesn't mean doom and gloom, but doesn't mean certain success either. Turbulent Times were not just during the peak of the Global Financial Crisis. The only certainty in the New Normal is uncertainty.

This is the time when success is earned. Real Strategy is back in fashion. You have got to think, to anticipate. And above all expect to sometimes be wrong and to adapt.

As a business leader you have a choice – to maintain your strategic direction or to adapt.

If you are strong enough you'll will survive, at least for a while. But can you maintain this strength? Or even more importantly, can you capitalise on it in a changing world?

If you are weak, either in your market or in you cash reserves, you need to adapt just to survive.

Roolas helps business leaders and their management teams develop a Joined Up Strategy.

We help re-instill a sense of Purpose, to align strategic efforts, to hold those implementing the strategies to account.

We also help management teams cope with the issues that constantly try to knock you off course.

We believe that the impact of the changed economic environment, especially in the opportunity cost of cash, will be far reaching and prolonged; challenging many established business models and supply chains and testing long established relationships.

A strategic change process starts with thought leadership, moves onto vision and strategy formation and then into implementation and cascading into the business.

Our focus is right at the start, providing a unique model for defining the change agenda, and providing the tools for the senior management team to complete their tasks in their journey. Our unique model addresses the three main stakeholders and the changes required to increase value to all three.

Roolas works for mid sized Australian corporate clients and also practitioners in the trade credit and working capital arena. Roolas Pty Ltd is based in Brisbane. We work with specialist associates to provide a joined up team, delivering a hands on practical approach

Jon Lindsay, Managing Director, has spent many years acting as an agent of change in business to business organisations.

He is a Queensland Chair of The Executive Connection providing mentoring a and Facilitating support for a Group of Queensland CEOs as well as supporting an ASX quoted client in the development of novel working capital Finance products.